4th QUARTER EXAM IN MARKETING

consists of different components that affect the company’s abilities to maintain its position in the market and to build successful relationships with its consumers. 

• Marketing

• Marketing plan

• Marketing mix

• Marketing environment

2 types of marketing environment:

• Microenvironment and Macroenvironment

• Micro economics and Macro economics

Components of Microenvironment

• Company Management

• Suppliers

• Economic

• Intermediaries

Components of Macroenvironment

• Customers

• Technological

• Political

• Competitors

Any group of individuals that has an actual or potential interest in the company or its products. Ex: financial, government, media, citizen-action, local, general, internal public.

• Intermediaries

• Company Management

• Public

• Competitors

Entities that help get the products to the final consumers. These include resellers, distributors and retailers.

• Intermediaries

• Company Management

• Public

• Competitors

It refers to the departments in an organization such as marketing, finance, operations, sales, research and development and top management etc.

• Intermediaries

• Company Management

• Public

• Competitors

Offer products belonging in the same product category or industry. They try to offer the most superior value to consumers to earn a bigger market share and profits.

• Intermediaries

• Company Management

• Public

• Competitors

Contains quantitative information on the human population such as age, gender, income, religion, educational attainment and other statistical data.

• Natural

• Technological

• Demographic

• Cultural

Consists of changes in the physical environment and natural resources.

• Natural

• Technological

• Demographic

• Cultural