Trademark Exercise

What is not considered as an IP?

• Literary and Artistic Works

• Research Publication

• Patents

• Trade Secrets

What does a Trademark protect?

• An invention

• A work of art

• Logos, names and brands

• The look, shape and feel of a product

• Secret Formula

In addition to words, letters, names, abbreviations, and logos, what other examples are considered for trademarks?

• 3-dimensional things, such as packages

• Hologram Marks

• Smell Marks of scents

• Music Tune

An example of a deceptive mark is:

• a label that includes the name of the region when the product is not really from the regions (i.e. Bordeaux)

• an image that does not accurately depict the product (i.e. Apple for Computer)

• a name that describes the product (i.e. Mootel for portable cowsheds)

The owner of a trademark has the right to exclude others from using it.

• TRUE

• FALSE