SCIA PRICING

Prerecorded lectures on Pricing

• I have watched Pricing 1 only

• I have watched Pricing 1 & 2

• I have watched Pricing 1, 2 and 3

• I have not watched any

Kahoot challenges (self-study)

• I have done Kahoot Challenge 1 only on pricing

• I have done Kahoot Challenges 1 & 2 on pricing

• I have not done any Kahoot Challenge on pricing

SCIA Pricing Homework -answers posted on jamboard

• I have done and posted answers to Q. 1-3

• I have done and posted answers to Q. 4-6

• I have done and posted answers to Q. 7-9

• I have done and posted answers to Q. 1-9

• I have not done or posted any answer

Question 1: In the education sector, price equates with tuition fees.

a)But, what other types of fees are there?

b)What are the other sources of revenue for a private K-12 school like SCIA?

PLEASE COMMENT OR ADD TO YOUR CLASSMATE'S ANSWER/PRESENTATION!

Q. 2 Along this continuum, a) where are these four competitors and SCIA operating in?

b)Regarding the newcomer, Invictus, where does it intend to operate in?

PLEASE COMMENT OR ADD TO YOUR CLASSMATE'S ANSWER/PRESENTATION! PLEASE COMMENT OR ADD TO THIS CLASSMATE'S

Q. 2 c)What are the product costs/costs of operating a K-12 school like SCIA?

d)Do you think the five genuine international schools mentioned in Question 1 have similar operating costs? If yes, why? If not, why not?

PLEASE COMMENT OR ADD TO YOUR CLASSMATE'S ANSWER/PRESENTATION! PLEASE COMMENT OR ADD TO THIS CLASSMATE'S

Q.3.a) In the case of SCIA and the other four schools, who is the customer?

b)In the V= B/P equation,

what are the benefits (functional,emotional, aspirational) ?

PLEASE COMMENT OR ADD TO YOUR CLASSMATE'S ANSWER/PRESENTATION! PLEASE COMMENT OR ADD TO THIS

Q. 3 c) How does a newcomer like SCIA boost the customer’s perception of value, against such well-established competitors?

PLEASE COMMENT OR ADD TO YOUR CLASSMATE'S ANSWER/PRESENTATION!

Q.4- a) Based on your research, what is the “price ceiling” for a school such as SCIA? Justify.

b) No sufficient demand above the Price Ceiling. What is the Price Ceiling for the top international K-12 schools in Phnom Penh? Justify.

PLEASE COMMENT OR ADD TO YOUR CLASSMATE'S ANSWER/PRESENTATION!

Q. 5 a) Along the pricing continuum, which competitors’ strategies and pricing should SCIA take most into consideration? Why?

b) In your opinion, in their target market segment, what is the nature of the market (price sensitive or not?)? Why? Why not?

PLEASE COMMENT OR ADD TO YOUR CLASSMATE'S ANSWER/PRESENTATION! PLEASE COMMENT OR ADD TO THIS CLASSMATE'S