Comm 101 Chapter 12

The purpose of audience analysis is

• to become more socially connected to your listeners

• to make sure your listeners laugh at your humor

• to develop remarks that are appropriate to the characteristics and goals of your listeners

• to develop a speech that is well-researched and provides ethical grounds for your arguments

Characteristics of your audience that can be categorized, such as age, gender, cultural background, educational level, and economic status is known as...

• ethnocentrics

• demographics

• affiliations

• cultural diversity

... lie closest to the surface and reflect a predisposition to view you or your topic in a favorable or unfavorable way.

• values

• beliefs

• attitudes

• affiliations

... lie a little deeper and deal with a person's underlying conviction about the truth of an idea.

• values

• beliefs

• attitudes

• affiliations

... are deeply rooted feelings about a concept's inherent worth or worthiness.

• values

• beliefs

• attitudes

• affiliations

For a public speech you should choose your topic based on...

• what interests you

• what your audience will care about

• what is right for the situation

• all of the above

Your specific purpose statement should be ......, specific, and realistic.

• humorous

• short

• detailed

• results oriented

Where do your listeners learn what the major claim of your speech will be?

• in the preview statement

• in the thesis statement

• in the transitional statements

• in the first sentence

When seeking information, sometimes people will approach their research with the idea that it doesn't matter if it is true or not, as long as it proves their point. This is called...

• social silos

• confirmation bias

• yellow journalism

• spurious results

Social media has made the problem of people only reading and hearing information that agrees with their own bias worse. Researchers call this a...

• research reverb

• echo cavern

• bias bubble

• filter bubble