OS_GR1

The following are the three product levels according to Kotler, except:

• core benefit

• actual product

• augmented product

• appearance product

Warranty, after sale-service, and product support service is an example of ____________________.

• core benefit

• actual product

• augmented product

• cost product

Industrial Products are items of common or daily use, bought by individuals for private consumption

• True

• False

The following are types of Consumer products, except:

• CONVENIENCE PRODUCTS

• GROCERY PRODUCTS

• SPECIALTY PRODUCTS

• UNSOUGHT PRODUCTS

Product Mix is also known as __________.

• Product assortment

• Product line

• Product marketing

• Product management

The following are the characteristics of "SERVICE", except:

• Intangibility

• Variability

• Inseparability

• Protectability

It is a name, term, design, symbol, or other feature that distinguishes one seller's product from those of others

• Brand

• Tagline

• Service

• Product

Licensing is the process of leasing a legally protected, trademarked or copyrighted entity.

• True

• False

A brand of joint manufacture such as Tide downy fabcon and Selecta Oreo is an example of ____________.

• Co-branding

• Licensing

• Store brands

• National brands

The actual product is the product features and its design.

• True

• False