Paint Rural India

Name the Company highlighted in the case.

• Indrapuri

• Indradhanush

• Indrapurush

• Indrayani

The rural market in the case is

• Timely service

• high quality product

• price sensitive

• high quality service

IPL brand which could not go well in rural area

• Harverter

• Harvester

• Horister

• Homoster

___________ is the colour of Harvester brand which was selling in rural areas.

• Light Pink

• Sky Blue

• Red shade

• Sea Green

Demand for paints in the rural area was

• massive

• passive

• seasonal

• non seasonal

Harvester brand failed - state the top most reason.

• low price

• high price

• low quality

• high quality

IPL's strength was in its

• product portfolio

• affordable pricing

• distribution network

• promotional activities

The strategy used by IPL after understanding the potential in rural market.

• high quality distemper

• small size pack

• low price

• bright colour product

What was the activity conducted by IPL to maintain public relation

• widening the distribution base

• regular visits by sales people

• low distribution margin

• advertising the work done

IPLs share in organized sector market in rural areas for paints and distemper.

• 40%

• 30%

• 50%

• 60%