Unit 4.8 (SL)

Businesses that operate predominantly or completely online are referred to as what?

• Wholesalers

• Retailers

• Vendors

• E-tailers

Which of the following is not applicable to the product element of the marketing mix as e-commerce expands?

• It allows for greater personalisation of products

• It becomes more difficult for the firm’s products to be copied by competitors

• It is easier to provide product updates without having to provide printed brochures, thus reducing the environmental impact

• The details of the product can now be provided in a more engaging and interactive way

Abbreviated as B2B, this refers to e-commerce that takes place between two or more organizations, rather than between businesses and consumers.

Use of electronic systems to send unsolicited advertising messages is referred to as what?

• Advertising clutter

• E-tailing

• Viral marketing

• Spam

How do social networks earn most of their money?

• Online donations

• E-commerce transactions

• Selling online advertising space

All the following is untrue regarding potential disadvantages to businesses from the spread of e-commerce?

• It can be prone to hacking and breakdowns

• It may be subjected to exchange rate fluctuations and taxation issues in other countries

• Inability to offer a broader range of products and services

• It can lead to job losses as bricks and mortar stores become rarer

Which approach is used by e-commerce businesses that sell direct to end users?

• B2B

• C2C

• C2B

• B2C

Which of the following is not a feature of e-commerce?

• Reaches large numbers of customers across geographical borders

• Provides detailed product information

• Increases personal interaction with customers

• 24 hour accessibility

Which term describes promotional techniques that rely on the use of online social networks?

• Spam

• E-commerce

• Social media marketing

E-commerce platforms such as eBay and Taobao enable customers to sell to other customers. Which approach to e-commerce does this refer to?

• C2B

• B2B

• B2C

• C2C