Branding

The use of a name, design, symbol, or a combination of those elements. It describes a company's event's effort to develop a personality.

• Marketing

• Branding

• Brand Loyalty

• Brand Awareness

Which one is not included in Branding Mechanisms

• Slogan

• Marketing

• Brand Mark

• Logo

are short, memorable catchphrases used in advertising campaigns designed to create product affiliations among customers

• Slogan

• Marketing

• Brand Mark

• Logo

A device that legally identifies ownership of a registered brand or trade name.

• Slogan

• Trademark

• Brand Mark

• Logo

In 2011 which company suied another company for trademark infringement.

• Addidas

• Nike

• New Balance

• Puma

Branding Characteristics include (which one doesn't belong)

• Positive, distinctive and generate positive feelings

  and association

• Easy to remember and pronounce

• Consistent with the image of the rest of the product

  lines, organization, and/or city

• Logo is easily recognizable

• It's Catchy

Branding Building (which doesn't belong)

• Brand awareness

• Brand image

• Brand equity

• Brand loyalty

• Brand Logo

is the process of working toward maximizing recognition

of a particular brand

• Brand awareness

• Brand image

• Brand equity

• Brand loyalty

refers to consumer perceptions linked to a particular brand

such as health, excitement, fun or family

• Brand awareness

• Brand image

• Brand equity

• Brand loyalty

For example, Nike has strong brand equity

because consumers have long associated the

brand with top level athletes and quality

products

• Brand awareness

• Brand image

• Brand equity

• Brand loyalty