Advertising/Persuasive Techniques

This technique stresses the positive qualities and ignores the negative, giving us only part of the picture.

• Bandwagon

• Transfer

• Card Stacking

• Patriotic Appeal

Which advertising technique is used in this print ad?

• Glittering Generalities

• Facts & Figures

• Testimonial

• Bandwagon

Which advertising technique uses the suggestion that the product is a practical product of good value for ordinary people?

• Snob Appeal

• Transfer

• Plain Folk

• Humor

Which advertising technique is used in this magazine ad?

• Plain Folk

• Glittering Generalities

• Catchy Slogan

• Patriotic Appeal

This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

• Testimonial

• Transfer

• Bandwagon

• Card Stacking

Which advertising technique is used in the following ad?

• Catchy Slogan/Jingle

• Transfer

• Humor

• Snob Appeal

In this advertising technique--- vague words or phrases are used to evoke a good/positive feeling in customers. (Examples are Freedom, peace, and, home/family.)

• Plain Folk

• Bandwagon

• Transfer

• Glittering Generalities

Which advertising technique is used in the following advertisement?

• Transfer

• Catchy Slogan/Jingle

• Glittering Generalities

• Bandwagon

This advertising technique uses words, ideas, or people with positive connotations to suggest that their positive qualities should be associated with the product, which in turn will transfer to the consumer who purchases them.

• Testimonial

• Transfer

• Plain Folk

• Bandwagon

Which advertising technique is used in the following advertisement?

• Snob Appeal

• Transfer

• Glittering Generalities

• Card Stacking