Marketing05

Marketing stimuli include which of the following?

• economic stimuli

• price stimuli

• technological stimuli

• social stimuli

• cultural stimuli

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

• what consumers buy

• how and how much they buy

• why they buy

• when they buy

• where they buy

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

• Opinion leaders

• Innovators

• Surrogate consumers

• Stealth marketers

• Lagging adopters

A person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors?

• motivation

• perception

• association

• learning

• beliefs

Family is one of the ________ factors that influence consumer behavior.

• regional

• social

• personal

• psychological

• business

Which of the following consumer buying behaviors is related to conditions of low-consumer involvement and little significant brand difference?

• complex buying behavior

• dissonance-reducing buying behavior

• habitual buying behavior

• variety-seeking buying behavior

• consumer capitalism