MARKETING RESEARCH

MARKETING RESEARCH

Professional Development

10 Qs

quiz-placeholder

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MARKETING RESEARCH

MARKETING RESEARCH

Assessment

Quiz

Social Studies

Professional Development

Practice Problem

Hard

Created by

Irsanti Hasyim

Used 120+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmentation is an example of a topic typically addressed by problem-solving research.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The third step of six steps in any marketing research project is to formulate the research design.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Fourth step of six steps in any marketing research project is Data Preparation and Analysis

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Technology is considered an controllable environmental factor.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements are TRUE about marketing research?

marketing research follows a predictable path.

marketing research is systematic.

marketing research can be planned.

marketing research is a process

all of the answer selections are true.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following are examples of topics typically addressed by problem-solving research EXCEPT:

Segmentation

Product

Promotion

Long-Range Forcasting

Pricing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

While every step in a marketing research project is important, problem definition formulation is the most important step

True

False

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