Using Marketing Research

Information already collected for another purpose that can be used to solve the current problem

• Primary Data

• Secondary Data

• Market Research

• Population

All of the people in the group the company is interested in studying

• Primary Data

• Secondary Data

• Market Research

• Population

Everyone in the population has an equal chance of being selected

• Population

• Sample

• Random Sampling

Information collected for the first time to solve the problem being studied

• Primary Data

• Secondary Data

• Market Research

A smaller group selected from the population

• Primary Data

• Sampling

• Market Research

• Population

Sales reports, Consumer Reports Magazine, government reports

• Primary Data

• Secondary Data

• Sampling

• Population

Which demonstrates the correct order and steps in the research process:

• Define a Problem, Develop Data Collection Procedure, Gather Information Propose a Solution

• Analyze the Situation, Propose a Solution, Develop Data Collection Procedure, and Gather info

• Define problem, analyze situation, develop data collect procedure, gather info, and propose a solution

• Define the problem, analyze situation, gather information, develop data collection procedure, and propose a solution

Which type of data is more informational yet harder to analyze

• numerical data

• non-numerical data

In which step are the results organized into tables, charts, and graphs allowing you to compare data

• Define the problem

• Analyze the situation

• Develop data collection

• Gather and study info

• Propose a solution

In which step do you identify strategies for a company to implement to improve their business through both a written and verbal report

• Define the problem

• Analyze the situation

• Develop data collection

• Gather and study info

• Propose a solution