Digital Mkt Strategy

Which of these questions is not useful to ask when preparing SWOT analysis?

• What advantage do you have over your competitors?

• What could be done better?

• Who are your competitors and how are they challenging your interest?

• All are useful questions for SWOT analysis

What are the stages of the ‘ABC’ framework?

• Acquisition, Behaviour, Conversion

• Acquisition, Business, Conversion

• Awareness, Behaviour, Conversion

• Awareness, Business, Conversion

Which of the following is an example of a macro-conversion?

• Purchases

• Account creation

• Subscriptions

• Lead submissions

Which of the following is an example of a micro-conversion?

• Purchase

• Booking

• Registration

• Subscription

Which of these questions is not useful to ask when setting goals?

• Is this goal realistic for your business to achieve?

• Is this goal defined a way that everyone can understand?

• Is this goal designed to proactively help your business?

• Is this goal impressive enough?

How many KPIs are recommended for each of your goals?

• No more than one

• No more than two

• No more than five

• As many as you need

What does ROAS measure?

• The lifetime cost of acquiring and keeping a customer

• The maximum you can spend on acquiring and keeping a customer without making a loss

• The amount of return you get from advertising spend

• The total profit or loss over a given time-frame

What does CPA measure?

• The total cost of acquiring a customer

• The maximum amount you can spend on acquiring a new customer without making a loss

• Total profit per customer over a given time-frame

• The total amount spent on your acquisition strategies

What does ROI stand for?

• Revenue on investment

• Reward on investment

• Return on investment

• Repayment on investment

What is the formula of Customer Lifetime Value (CLV)?

• Average Ads Value x Average no. of order

• Average Order Value x Average no. of order

• Average Value Claim x Average no. of order

• Average Time Spent on Social Media x Average no. of order