Facebook

When was Facebook founded?

• 2004

• 2006

• 2005

• 2021

Who founded Facebook?

• Mark Zuckerberg

• Bill Gates

• Bruce Wayne

• Ms. Dawn

What are the 3 distinct types of audiences that Facebook Offers?

• Core

• Custom

• Distinct

• Lookalike

At what stage of the ad creation process can advertisers set targeting options?

• Ad account level

• Ad set level

• Campaign level

• Ad level

You work for a mobile game development company. Which targeting type may help you reach your target audience most effectively?

• Location

• Digital Activity

• Mobile device user

• Demographic

Answer explanation

Targeting an audience that has a certain type of mobile device can help determine which people will be more interested in mobile games. Targeting an audience with cell phones will be more sufficient than targeting people who only use laptops.

What does KPI stand for?

Answer explanation

KPI stands for Key Performance Indicator.

A florist wants more people to know about the new shop location they will be opening this month. They are hiring you to create a Facebook Ad campaign to help with this goal. Which objective would you choose for the ad campaign?

• Brand Awareness

• Traffic

• Engagement

• Conversions

Answer explanation

Brand Awareness focuses on showcasing your ad to as many people as possible who can see your advertisement and have knowledge of who/what the business is.

A upcoming music artist is currently looking to gain more followers and like on their Instagram page. Which objective would you suggest for their Facebook Ad campaign?

• Conversions

• Brand Awareness

• Traffic

• Engagement

A cupcake shop wants more customers to make online orders for next-day deliveries. They want to advertise to their customers that online ordering is now an option. Which objective would you choose?

• Brand Awareness

• Traffic

• Conversions

• Engagement

A cake decorator wants to showcase their cake designs in the ad campaign. Which app placement would you choose to display the ad campaign?

• WhatsApp

• Facebook

• Instagram

• Messenger