Visual Merchandising 3.1.8;3.19

What is visual merchandising?

• The tangible goods a retailer sells and buys for resale

• The combination of product, price, placement, and promotion strategies

• The use of product displays, labels, and signs to give shoppers information about products

• Decisions about what to include in the mix of products offered for sale

Yuki is setting up a display in the hardware store where he works. What does this activity most likely involve?

• Arranging items on shelves at eye level

• Creating a special exhibit of featured products

• Stacking cartons of merchandise in a safe location

• Sorting nuts and bolts from smallest to largest

In a furniture store, a window display shows how colorful lamps and pillows can brighten a room. How could an online retailer best provide this kind of information on its website?

• Provide a link to a video showing how to brighten a room with lamps and pillows.

• Let shoppers zoom in on images of pillows and view them from different angles.

• Set up displays with mannequins holding colorful lamps and pillows

• Organize pillows and lamps by color on racks or shelves.

What is the main goal of signs on a store's exterior?

• To highlight the most profitable products

• To change displays often enough to keep shoppers' attention

• To use themes that send a clear message

• To identify the business at a glance

Which of the following kinds of products would be the best choice for a display?

• Products that are currently out of season

• Products featured in a producer's ad campaign

• Products that tend to be unpopular

• Products that can be displayed without any props

A supermarket displays featured items at the ends of aisles. These displays are called _____.

• merchandisers

• exteriors

• endcaps

• props

An endcap display that contains fast-selling items would most likely need changes how often?

• Every day

• Every week

• Every two weeks

• Every month

You have joined a team of employees to help plan a back-to-school event at the store where you work. What step should your team take first?

• Choose a special guest to invite.

• Determine a budget.

• Design displays.

• Identify the marketing goals.

You work for an electronics store that is preparing for a special event to celebrate the launch of a new game system. You will have demonstration models set up for shoppers to try out games on the system. How can your store use social media to prepare for this event?

• By posting messages about when employees need to be at work

• By getting permits required by the city or other local government

• By scheduling enough employees to work on the event day

• By posting messages about the chance to try the new system

A retailer promoting a store event includes the date and time but forgets to give the address. What problem is most likely to result from this unclear communication?

• Attendance will be poor because shoppers won't know where to go.

• The store won't have enough refreshments for the crowd of shoppers.

• Employees will not arrive early enough to be ready for the opening

• No problems will occur because shoppers will figure out where the store is located.