Marketing Research

How many steps are in marketing research process?

• 3

• 4

• 7

Answer explanation

The marketing research process consists of 7 steps: defining the problem, developing the research plan, collecting data, analyzing data, presenting findings, making decisions, and implementing actions. Thus, the correct answer is 7.

Your local library is good place to gather _________________ data

• Secondary

• Primary

Answer explanation

Your local library is a good place to gather secondary data, which includes information that has already been collected and published by others. Primary data is original and collected firsthand, which is not typically available at a library.

In-depth interviews, focus group interviews are the examples of ___________ research, while a survey is an example of ____________ research.

• Quantitative; Qualitative

• Qualitative; Quantitative

Answer explanation

In-depth interviews and focus groups gather detailed insights, classifying them as qualitative research. In contrast, surveys collect numerical data for statistical analysis, making them quantitative research.

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation

• Marketing Research

• Advertising Selection

• Marketing Discovery

Answer explanation

The correct choice is Marketing Research, as it encompasses the processes and methods for gathering, analyzing, and reporting information related to marketing goods and services.

This is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing decisions

• Consumer Management System

• Marketing Information System

• Tickler File System

• Relationship Management System

Answer explanation

The correct answer is Marketing Information System, as it encompasses procedures for generating, storing, analyzing, and distributing information specifically for marketing decision-making.

This type of data from research answers questions such as "how" and "why".

• Research data

• Quantitative data

• Number data

• Qualitative data

Answer explanation

Qualitative data is used to explore complex questions like 'how' and 'why', focusing on understanding experiences and perspectives, unlike quantitative data which deals with numbers and statistics.

This type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.

• Market

• Product

• Advertising/Media

• Attitude/Opinion

Answer explanation

The correct choice is 'Advertising/Media' because this type of marketing research specifically assesses the effectiveness of media efforts for a company, brand, or product.

This type of marketing research tries to determine consumers opinions by using methods such as surveys or focus groups.

• Market

• Product

• Advertising/Media

• Attitude/Opinion

Answer explanation

The correct answer is 'Attitude/Opinion' because this type of marketing research focuses on understanding consumer opinions through methods like surveys and focus groups.

This type of marketing research is used when a company is trying to gather information about a particular market or competition within a particular market.

• Market

• Product

• Advertising/Media

• Attitude/Opinion

Answer explanation

The correct choice is 'Market' because this type of marketing research focuses on gathering information about a specific market or its competition, which is essential for strategic decision-making.

A business may conduct this type of marketing research may be considered when making changes to a current product design.

• Market

• Product

• Advertising/Media

• Attitude/Opinion

Answer explanation

The correct choice is 'Product' because this type of marketing research focuses on evaluating and improving the design and features of a current product, ensuring it meets customer needs and preferences.