Marketing Functions

provides customers with the goods

and services they want.

• distribution

• selling

• pricing

• promotion

getting the money that is

necessary to pay for setting up and running a

business.

• promotion

• pricing

• selling

• financing

obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.

• Product/Service Management

• Financing

• Promotion

• Distribution

dictate how much to charge for goods and services in order to make

a profit.

• selling

• pricing

• distribution

• promotion

is the process of deciding how to get goods in customers’ hands.

• Distribution

• Product/Service Management

• Promotion

• Financing

rely on good information about customers,

trends, and competing products.

• Pricing

• Product/Service Management

• Marketing Information Management

• Financing

the effort to inform, persuade, or remind potential customers about a business’s products or services.

• Promotion

• Financing

• Product/Service Management

• Distribution