Business Technology

The Definition of Branding is:

Creating an __________ for your product that makes it ____________ from the competition

• Identity & Different

• Different & Identity

• Logo & Same

This logo belongs to ___________?

• Our Lady & Saint Patrick's High School

• St Peter the Apostle High School

• Dumbarton Academy

• Vale of Leven Academy

What do businesses do to help us remember their brands? Choose 2

• Some use celebrities

• Nothing. A good business doesn't need to use gimmicks

• Catchphrases/slogans

Their slogan is

• Impossible is nothing

• Life's Good

• Just do it!

• Gives you wings

'Brand' refers to the image and “personality” a company applies to its products.

• True

• False

This logo belongs to ___________?

• Fedex

• Post-it

• Intel

• Kodak

This logo belongs to __________?

• DHS

• Sprite

• Amazon

• Coca Cola

Which brand does the logo belong to?

• Walt Disney

• Universal

• Cartoon Network

• Dream Work

Which of them is NOT a flight company?

• 
• 
• 
• 

This logo belongs to ___________?

• Lay's

• Walkers

• Pringles

• Cheetos