Promotional Mix Review

The promotional mix includes advertising, public relations, personal selling and ______________.

• Sales promotion

• Entrepreneurship

• Customer service

• Customer relations

Macy's hired four new salespeople to assist during the Christmas season.  Which aspect of the promotional mix does this describe? 

• Advertising
• Personal Selling
• Sales Promotion
• Direct Marketing

Magazines, newspapers, TV commercials, etc.

• Public Relations
• Advertising
• Personal Selling
• Direct Marketing

Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?

• Sales Promotion
• Public Relations
• Personal Selling
• Advertising 

The local newspaper printed a review of the NGHS dance show. 

• Advertising 
• Public Relations
• Personal Selling
• Direct Mail

You received a travel size shampoo when you purchased a large size from Target.

• Advertising
• Sales Promotion
• Personal Selling
• Direct Marketing

Dress Up purchased a $50 advertisement for the upcoming fashion show program.

• Advertising
• Sales promotion
• Public Relations
• Personal Selling

The sales associate helped you pick out a prom dress.

• Personal Selling
• Sales Promotion
• Advertising
• Direct Marketing

Target created a summer visual at the front of the store to include beach chairs, towels, and sunscreen. 

• Advertising
• Sales Promotion
• Personal Selling
• Public Relations

An image on a website trying to get you to buy a product would be...

• Advertising

• Personal Selling

• Public Relations

• Sales Promotion