Target markets and orientation

Sorting customers by their physical and social characteristics is called ______ segmentation.

• behavioral
• statistical
• psychographic
• demographic

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

The same person can be included in more than one

• religion.

• income level.

• generation.

• target market.

When using mass marketing, marketers seek to appeal to the __________ market.

• entire

• local

• loyal

• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production.

• market segmentation.

• mass marketing.

• demographic segmentation.

Market segmentation is about dividing the market into __________ groups.

• specific

• identical

• general

• age

When the total market is divided, one of its groups is called a market

• share.

• slice.

• segment.

• subdivision.

Sorting customers by their physical and social characteristics is called _________ segmentation.

• psychographic

• demographic

• behavioral

• statistical

The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high school graduates. What type of segmentation is the college using?

• Geographic

• Demographic

• Behavioral

• Psychographic

What is a niche market?

• A market in which businesses sell to a large customer group with similar needs.

• A market in which businesses sell to a variety of customers.

• A market in which businesses sell to a small customer group with specific needs.

• A market in which businesses sell one product to many consumers.