Product Life Cycle

The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage

• True
• False

An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?

• Decline
• Maturity
• Introduction
• Growth

Which of these comments is most suitable for Growth?

• Heavy investment but no sales
• Sales are likely to be low as the product is new to the market
• Revenue is increasing as the product gains popularity
• Likely to be characterised as a dog in the Boston Matrix

Which stage has rapid sales?

• introduction

• maturity

• decline

• growth

Which stage has lots of competitors?

• growth

• maturity

• introduction

• decline

In this stage:

•Low sales

•High cost per customer acquired

•Negative profits

•Innovators are targeted

•Little competition

• Product development

• Introduction

• Growth

• Maturity

• Decline

Which of the following is a true statement about the introduction stage of the product life cycle:

• Profits are usually nonexistent.
• Costs are low.
• c. Sales growth is exploding.
• There is intense competition

What is the first stage of the product life cycle?

• Growth - product sales increase

• Introduction - new product to the market

• Maturity - product sales start to slow down

• Decline - product sales decrease

What is the second phase of the product life cycle?

• Introduction - new product released

• Maturity - product sales start to slow down

• Growth - product sales increase

• Decline - product sales decrease

What is the 3rd stage of the product life cycle?

• Maturity - product sales start to slow down

• Decline - product sales decrease

• Growth - product sales increase

• Introduction - new product release