Marketing Environment

Marketing Environment

University

25 Qs

quiz-placeholder

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Marketing Environment

Marketing Environment

Assessment

Quiz

Business, Other

University

Practice Problem

Medium

Created by

NIHM Cherthala

Used 85+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is a force that does NOT affect the Microenvironment?

The company

The Suppliers and Intermediaries

Customers

The Economic Environment

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The actors close to the company that affect its ability to serve the customers are part of the ____________________

Microenvironment

Macroenvironment

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of the

Microenvironment

Macroenvironment

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Choose the concept for the following definition:

The internal environment is conformed by departments or areas such as finance, human resources, accounting, purchasing, and the top management, which share the responsibility for understanding customer needs and creating customer value.

The Company

The Suppliers

The Customers

The Competitors

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Firms that provide the resources needed by the company to produce goods or offer services are

Company

Suppliers

Competitors

Customers

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

Competitors

Intermediaries

Publics

Suppliers

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Firms that share similar or the same activity as our main activity in the company are

intermediaries

Suppliers

Competitors

Customers

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