1st Semester Marketing Exam Review

The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?

• psychographics

• product benefits

• geographics

• demographics

The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?

• price

• place

• promotion

• product

The Music Stand direct-mail company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor?

• demographic

• geographic

• psychographic

• product benefits

Which economic utility increased when fast food restaurants began accepting credit cards?

• possession utility

• form utility

• information utility

• place utility

At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool?

• product planning

• information utility

• market research

• marketing mix

Which of the following utilities is not directly related to marketing?

• information utility

• form utility

• place utility

• possession utility

In which situation is using the latest jargon acceptable?

• retail clothing to young adults

• beds and dressers to hotel managers

• computer products to parents of school-age children

• home gardening tools to first-time gardeners

What is the easiest and most effective method of suggestion selling?

• recommending larger quantities

• calling attention to special sales opportunities

• making a positive suggestion

• offering related merchandise

In which step of the sale should you learn what the retail customer is looking for in a good or service?

• approaching the customer

• determining needs

• presenting the product

• overcoming objections

How should a salesperson approach an impatient customer?

• cautiously

• not at all

• quietly

• quickly