What is the philosophy that businesses should analyze the NEEDS of their CUSTOMERS and then make DECISIONS to SATISFY those needs, better than the COMPETITION.

SEM - 1st Semester Exam

Quiz
•
Other
•
9th - 12th Grade
•
Medium
Robert Fontaine
Used 8+ times
FREE Resource
65 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Marketing Concept
Marketing Mix
The Marketing Functions
Marketing Information Management
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What’s the most important part of Marketing?
The Customer
The Product
Profit
Sales
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one or more specific groups of potential customers called?
Target Market
Market Group
Industry
Producers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Marketing Mix?
A mixed group of different markets
One or more specific groups of potential customers
Interrelated activities that must work together to get goods and services from producers to consumers
Price, Product, Promotion and Place
5.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
Whats another name for the Marketing Mix?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A physical thing (a good), or a service
Price
Product
Promotion
Place (Distribution)
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is the amount a customer must pay to acquire a product
Price
Product
Promotion
Place (Distribution)
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