Unit 4, listening

What does big data refer to?

• to the way individuals use very bit of information to buy successful new products and services.

• The way companies use very large amounts of information to produce successful new products and services.

• The way companies ask individuals for their preferences in order to improve their connections.

How does big data benefit movie studios?

• To predict more accurately whether their next movie is going to be a hit.

• To find the platforms in which spectators prefer to purchase their tickets.

• To follow a formula, or pattern, that rarely changes which all spectators enjoy.

What can be a negative consequence of big data in movies?

• A particular demographic rules the production of almost all movies.

• Actors that are on the rise are the only ones that are hired.

• Movies follow a formula so there is less variety in movies.

True or false: Moneyball is a movie about the Oakland Athletics baseball team.

• True

• False

True or false: During the 2002 season, Oakland had the lowest payroll of any team.

• True

• False

True or false: . Oakland's payroll was 40 percent below the team with the highest payroll.

• True

• False

True or false: Oakland analyzed baseball data to find players with undervalued skills.

• True

• False

True or false: During the season, Oakland won many games, including 12 in a row.

• True

• False

True or false: Oakland's success was so notable that other teams copied their ideas.

• True

• False

Fact, opinion, or both?: Studios can access all of that data to learn which genres are popular, which stars are on the rise, which kinds of promotions work best, and so on.

The data even allows studios to get answers to very specific questions.

• Fact

• Opinion

• Both