BGD #1 - Typography

Which of the following best describes typography?

• A type of graphing method for text on works.

• Using words for messages

• A type of font

• The style or appearance of text.

Which common font type, known for being used in traditional projects, has little strokes or 'tails' at the ends of each character?

• Serif

• Sans Serif

• Display

• Survey

Which common font type, considered more clean an modern, LACKS the extra stroke on each character?

• Serif

• Sans Serif

• Display

• Survey

Which common font type, being more decorative, is best used in small amounts?

• Serif

• Sans Serif

• Display

• Survey

Fonts have their own language and can thus convey any number of messages. They can come across as casual, neutral, exotic or graphic. This is why it is important to _______ _______ _______ _______ and choose a font that fits.

• think about your message

• remember the mighty Titans

• think about your meals

• describe the project points

What are some reasons for avoiding certain fonts?

• extra baggage

• outdated

• overused

• too new

• not tested

Which of the following should we consider when selecting fonts to use in a work?

• Less is more

• Opposites attract

• Go wild

• There are no rules

Match other terms used in typography to their appropriate description.

• Different levels of emphasis

• Tracking

• Space between lines of text

• Kerning

• Overall space between characters

• Leading

• Space between specific characters

• Hierarchy