Market Intellingence Generalities

What is Market Intelligence?

• Marketing Research

• Its a combination of Marketing Research & Market Analysis

• Is the gathering and analyzing of information relevant to a company’s external environment, and is often part of a company’s strategic planning function, specifically for the purpose of accurate and confident decision making in determining market opportunities This insight can be useful for developing market strategies for how to penetrate new markets and is EXTREMELY necessary and useful for when entering a foreign market and expanding globally.

• No one is correct

Why Market Intelligence is important?

• Because you can get money

• It is not so Important

• Because it can help companies to identify new trends before competitors can do so.

• Because you can get advantage of your competences.

Market intelligence and market research are commonly associated and similar, however serve different purposes for a company.

• True

• False

• Neither False Nor True

Market research and the information compiled from market research is not commonly conducted when developing a new project, product, or entering a new market.

• True

• False

What are the methods to do a Market Analysis?

• Five methods

• Three, personal, quantitative, and qualitative method

• Two, quantitative and qualitative method