Digitization

What is the simplest definition of digitalization?

• The conversion of media and objects into digital forms.

• Teaching your grandma how to use computers.

• The conversation of social media.

• Watching your dog play video games.

What are five specific areas of impact we want to be aware of? Select all that apply.

• The pace of change

• Direct relationships between sellers and customers

• Smartphone use

• Social media

• Big data

How can Big Data help companies? Select all that apply.

• Save cost

• Save time

• Keep track of data

• Know customers better

What is the definition of Marketing?

• Marketing is the art and science of exploring, creating, and delivering value to meet market needs for a profit.

• When you go to the meat market.

• Posting flyers around town.

• Running a presidential campaign.

What is your favorite social media?

• Instagram

• Twitter

• Facebook

• Tiktok

• Other

What form of marketing is this?

• Traditional

• Digital

What form of marketing is this?

• Traditional

• Digital

What does CTA stand for?

• Call to Acquit

• Call to Action

• Call to Allocate

• Call to Alluminate