BMM4023 - Topic 10

The title for Topic 10 is

• Customer Behaviour

• Consumer Behaviour

• Guest Behaviour

• Student Behaviour

Consumer behavior is a process and activities where people engage in __________?

(more than 1 answer)

• Selecting

• Purchasing

• Evaluating

• Disposing

• This is a data finding process

• This is a Consumer psychological process

• This is a Consumer Demand process

• This is a Consumer Decision-Making process

• This is a data finding process

• This is a consumer Psychological process

• This is a consumer Demand Process

• This is a Consumer Decision Making process

Which of the following are examples of problem recognition sources?

• Out of stock

• Dissatisfaction

• New Needs or Wants

• New products

How many stages of needs in "Maslow's theory"

• 6

• 5

• 4

• 3

- Strong Inhibitions

- Symbolic Meaning

- Complex and unclear motives

- Surrogate behaviors

The above approach is related to?

• Conscious Mind

• Customer Behavior

• Subconscious Mind

• Marketing strategies

which of the following under "Personal Factors" of Consumer Behaviour?

• Age

• Occupation

• Life cycle stage

• all of the above

_____________ is the complex mental pictures people have of themselves, also known as self-image.

• Self-concept

• Self Confidence

• Self-esteem

• all of the above

Which of the following is correct about Herzberg's Theory?

(More than 1 answer)

• Dissatisfaction and demotivation

• Not dissatisfied but not motivated

• dissatisfaction and positive motivation

• positive satisfaction and motivation