POB Marketing Quiz

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

The act of buying of the same brand over and over again is known as ...

• prospective buyer

• advertising campaign

• company image

• buying habit

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

True or False?

Sponsoring sports events is an example of marketing.

• True

• False

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

A ...................... is a special saying made from a few words that helps identify the company or brand.

• logo

• coupon

• banner

• slogan

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• MARKETING PLAN

• MARKET RESEARCH

• MARKETING STRATEGY

• PRODUCT TESTING

Brand Awareness and Reach is?

• Keeping how effective your marketing campaigns really are.

• Measuring customer satisfaction to increase customer retention.

• Surveys that ask customers to choose between different products with unique features and price points.

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

• ADVERTISEMENT

• ADVERTISING

• DISPLAY ADS

• SOCIAL MEDIA ADS

Digital Ads, Billboards, Newspapers and Magazines are _____________.

• DISPLAY ADS

• PODCASTS

• SOCIAL MEDIA ADS