Final Exam_MarketingB

Final Exam_MarketingB

11th Grade

23 Qs

quiz-placeholder

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Final Exam_MarketingB

Final Exam_MarketingB

Assessment

Quiz

Architecture, Other

11th Grade

Medium

Created by

Amy Gee

Used 7+ times

FREE Resource

23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Wheaties cereal uses a marketing strategy of celebrity endorsements to promote the product.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Wheaties faces various risks by using real people on their product.

False

True

Answer explanation

Michael Jordan holds the record for most depictions on a Wheaties box, a total of 18 times, followed by Tiger Woods at 14 times.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

These symbols tells you the trademark is protected by a federal registration

Copyright

Creative Commons

Trademark

Patent

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Laws protecting intellectual property from unauthorized copying.

Licensing

Patent

Trademarks

Copyright

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A branded product costs more than a generic brand because the branded product is advertised more widely.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A logo is a brand's....

Promise

Identifying mark

Personality

Catchphrase

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"i'm lovin' it" is one of McDonald's famous brand....

Slogans

Logos

Promises

Touch Points

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