Wheaties cereal uses a marketing strategy of celebrity endorsements to promote the product.
Final Exam_MarketingB

Quiz
•
Architecture, Other
•
11th Grade
•
Medium
Amy Gee
Used 7+ times
FREE Resource
23 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Wheaties faces various risks by using real people on their product.
False
True
Answer explanation
Michael Jordan holds the record for most depictions on a Wheaties box, a total of 18 times, followed by Tiger Woods at 14 times.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These symbols tells you the trademark is protected by a federal registration
Copyright
Creative Commons
Trademark
Patent
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Laws protecting intellectual property from unauthorized copying.
Licensing
Patent
Trademarks
Copyright
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A branded product costs more than a generic brand because the branded product is advertised more widely.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A logo is a brand's....
Promise
Identifying mark
Personality
Catchphrase
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"i'm lovin' it" is one of McDonald's famous brand....
Slogans
Logos
Promises
Touch Points
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