8.2 Entrepreneurship Part 1

A premium is

• a paid fee for product placement

• a free gift with a company's name printed on it

• one of the Five P's

A contest that creates excitement about a product is a form of

• publicity

• outdoor advertising

• product placement

A cover letter sent with a press release is called a

• feature letter

• pitch letter

• promo letter

Visual merchandise refers to

• how products are displayed in a store

• how products appear in Internet advertising

• products shown in an infomercial

Which of the following is NOT a form of media advertising?

• Web banner

• catalog

• press release

Which of the following is NOT one of the six key elements in a promotional mix?

• advertising

• networking

• personal selling

Which of the following does NOT describe one of the four promotional steps for getting customers?

• attention

• interest

• demand

• action

Which of the following is not a one-on-one effort for promoting a product?

• personal selling

• direct mail

• infomercial

The communication model used by companies to plan, create, and manage product promotion is

• AIDA

• AIDD

• IADA

• AIDE

A group of specific promotional activities built around a theme or goal is called a

• networking campaign

• marketing event

• promotional campaign