Unit 9 Developing a Promotional Plan Review

During which stage of the new product development process is the product’s potential profit calculated?

• screening and evaluation

• market research

• business analysis

• prototype development

During which stage of the new product development process might a focus group first be introduced?

• idea generation

• screening and evaluation

• business analysis

• prototype development

Which of the following is not an example of an operational cost?

• the cost of the manufacturing process

• the cost of supplies

• the cost of hiring contractors

• the cost of opening the business

During which stage of the new product development process do companies usually apply for patents?

• commercialization

• market testing

• business analysis

• prototype development

The features of a product that make it different from other products on the market are collectively referred to as the product’s

• point of difference

• protocol

• market distinction

• product mix

1. Consumer education focuses heavily on a product’s

• point of difference

• price

• profit potential

• utility

Which of the following helps companies manage the financial risks of introducing a new product to the marketplace?

• commercialization

• market testing

• prototype development

• internal research

When does the trial stage of the consumer adoption process begin?

• when the consumer expresses interest in the product

• when the consumer views an advertisement for the product

• when the consumer purchases the product

• when the consumer joins a focus group

The riskiest stage of the product life cycle is the

• introduction stage

• growth stage

• maturity stage

• decline stage

In a corporation, who is responsible for the screening and evaluation process?

• the entire marketing department

• the company’s team leaders and managers

• the company’s stakeholders

• the company’s target market