
Strategic Management - Midterm Exam
Authored by Christine Sanama
Business
University
Used 14+ times

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45 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is composed of dimensions in the broader society that influence an industry and the firms within it.
General environment
Industry environment
Economic environment
Sociocultural environment
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a condition in the general environment that may hinder a company's efforts to achieve strategic competitiveness.
Strengths
Weaknesses
Opportunities
Threats
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Entails the study of all segments in the general environment.
Scanning
Monitoring
Forecasting
Assessing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a condition in the general environment that, if exploited effectively, helps a company reach strategic competitiveness.
Strengths
Weaknesses
Opportunities
Threats
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How companies gather and interpret information about their competitors is called
External Analysis
Competitor Analysis
External Competitor Analysis
Analysis
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When ____________, the objective is to determine the timing and significance of the effects of environmental changes and trends that have been identified.
Scanning
Monitoring
Forecasting
Assessing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is concerned with a population's size, age, structure, geographic distribution, ethnic mix, and income distribution.
Demographic segment
Economic segment
Political/Legal segment
Technological segment
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