OPINION LEADERSHIP

What is Opinion Leadership ?

Leadership by an active media user who ............. the meaning of media messages or content for lower end - media users.

• gives

• takes

• gets

• interprets

Who is Opinion Leaders ?

• Someone Who is promote about Products and Whose Advice is Taken Seriously By Others

• Someone Who is explain about Products and Whose Advice is Taken Seriously By Others

• Someone Who is Knowledgeable About Products and Whose Advice is Taken Seriously By Others

• Someone Who is sale about Products and Whose Advice is Taken Seriously By Others

These are the things that Opinion Leaders must have, except...

• Often Among the First to Buy New Products

• Technically Competent and Have Expert Power

• Have a company

• Socially Active in their Community

What are the characteristics of an Opinion Leader ?

• Self Confidence

• Outspoken

• Humble

• Gregariousness

Why are opinion leaders important to marketers?

Because opinion leaders can ...............a company's product or idea

• promote

• sell

• use

• validate

How do opinion leaders influence buying behavior?

• Since consumers seek their performance frequently

• Since consumers seek their advertisement frequently

• Since consumers seek their advice frequently

• Since consumers seek their acting frequently

Opinion leaders are people who are seen as likeable, ..........................and influential

• easygoing

• trustworthy

• interesting

• expressive

Why are the opinion leaders have an important role in a community ?

Because they have....

• The status and expertise

• links to external sources of knowledge

• experience that enable them to provide information

• all answers are correct

Opinion leaders are the influencers. of their respective ...........

• niches

• offices

• communities

• families

A reference group serves as a frame of reference for an individual and influences his/her behavior, but Opinion leaders are individuals to whom an opinion seeker turns for ......................... related information while making purchase decisions

• idea or product

• advice or product

• advice or promote

• product or service