KUIZ TOPIC 5 PRODUCT

Which of the following best defines a product?

• A tangible item only

• A physical good that is sold in the market

• Anything that can be offered to satisfy a need or want

• A promotional strategy to increase sales

Which of the following is an example of a service?

• A smartphone

• A pair of shoes

• A laptop

• A car rental service

What does the 'core customer value' refer to in a product?

• The physical attributes of a product

• The main benefit or need that the product fulfills

• The brand name of the product

• The price of the product

Which of the following is an example of an actual product?

• A car’s engine and design

• A car’s warranty and free servicing

• The feeling of status associated with owning a luxury car

• A salesperson’s explanation of the car features

Which of the following is considered an augmented product?

• The core function of a product

• The physical features of a product

• Additional services such as warranties and after-sales support

• The packaging of a product

Which of the following is NOT a type of consumer product?

• Convenience products

• Shopping products

• Industrial products

• Specialty products

Which type of product requires extensive research and comparison before purchasing?

• Convenience products

• Shopping products

• Unsought products

• Augmented products

Which of these is an example of an industrial product?

• A designer handbag

• A fast-food meal

• A bottle of shampoo

• Raw materials used in manufacturing

Consumer products that are purchased frequently with minimal effort are called:

• Specialty products

• Shopping products

• Convenience products

• Unsought products

What is the main difference between consumer products and industrial products?

• Industrial products are bought for further processing or business use, while consumer products are bought for personal consumption

• Consumer products are used for business operations, while industrial products are for personal use

• Industrial products are always more expensive than consumer products

• Consumer products require more research before purchasing compared to industrial products