Assessing Internationalisation

Which two of the following are reasons why internationalisation is increasingly available to businesses?

• Lower cost of communication

• Labour protection laws

• Higher average costs

• Better transportation

Which of the following is NOT an advantage of pursuing an international strategy?

• Increased protectionism

• Increased global market share

• Achieving Economies of Scale

• Accessing new market expertise

When a business outsources their operations to another country to achieve lower costs or reduce production costs this is known as ................

Conversely some businesses have brought their facilities back to the UK in response to customer feedback, this is known as ...............

Which two of the following are risks associated with off-shoring?

• Lower costs of production

• Exchange rate fluctuations

• Economic instability

• Lower profits

The 4 methods of entering a new market overseas are:

Exporting, Licensing, Direct Investment and ............

Franchising is most similar to:

• Exporting

• Licensing

• Alliances

• Direct Investment

The method of expanding overseas that carries the most risk for a business is:

• Alliances

• Licensing

• Direct Investment

• Exporting

Which two of the following represent the axis on Bartlett and Ghoshal's MNC matrix?

• Local responsiveness

• Differentiation

• Global integration

• International strategy

The strategy in Bartlett and Ghoshal's matrix that focuses on high costs reductions and low local responsiveness is the ............ strategy