MARKETING MANAGEMENT - CLASS XII

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

• Sunita

• Suman

• Both

• None

Which concept of marketing emphasis on availability and affordability of the product –

• selling

• production

• product

• marketing

This marketing concept focuses on persuading and convincing customers to buy the Products-

• production

• product

• selling

• marketing

______ refers to classifying the product into different groups with same characteristics.

• grading

• branding

• packaging

• labeling

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

• packaging

• branding

• labeling

• none of the above

Which among the following is not an element of marketing mix –

• Product

• Price

• Place

• Advertising

The main function of __________ is to provide information required by law.

• Labelling

• packaging

• Branding

• all the above

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

• product mix

• price mix

• place mix

• promotion

The level of packing used to present a gift to your friend on his birthday –

• Primary

• Secondary

• Transportation

• None

Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using –

• Zero

• One

• Two

• Multi