Social Media & Tech Key Terms

Push notifications, notification bells or lights, etc.

• Auto-play

• Attention blocks

• Negativity bias

• Social comparison

Used to build habituation and make the user feel rewarded

Which companies are grounded in the attention economy?

• YouTube

• Instagram

• Snapchat

• Tik Tok

These are used to quantify popularity and acceptance, thus increasing user engagement

• Likes

• Auto-play

• Followers

• Attention blocks

Our natural tendency to compare ourselves to others

When our brains focus on the bad, rather than the good

• Auto-play

• Attention blocks

• Negativity bias

• Social comparison

Scenario: every morning Sarah wakes up, goes to the bathroom, looks in the mirror, and finds 5 things she hates about herself. This is an example of which key term?

Mr. Walczak sometimes tells his players: "you're not good, just Spring Valley good." This is an example of which key term?

Mr. Houlton once left a YouTube comment that got over 1k likes, and it made him feel pretty good. This is an example of?

• Attention blocks

• Personalized content

• Social comparison

• Appeal to popularity

When Netflix or YouTube recommend a video based on your previous viewing habits and ratings