Marketing Starts with Consumers

_____ is the study of consumers and how they make decisions.

• Marketing

• Consumer Behavior

• Hierarchy of Needs

• Wants

____ is a consumer who buys a product for personal use

• Business Consumer

• Full Consumer

• Final Consumer

• Private Consumer

______ is a consumer who buys a product and uses it to make other products they will sell.

• Business Consumer

• Full Consumer

• Final Consumer

• Private Consumer

_____ is a culturally defined way to fulfill a need

• Product

• Esteem

• Self-Actualization

• Want

____ is the lowest level of the hierarchy of needs and encompasses things we need to live like food, drink, shelter

• Security

• Physiological

• Esteem

• Social

____ is the second level of the hierarchy of needs and can be applied to both personal and economic situations

• Self-Actualization

• Physiological

• Social

• Security

______ is the third level of the hierarchy of needs and encompasses a sense of belonging like friends and family

• Social

• Security

• Esteem

• Self-Actualization

_____ is the fourth level of the hierarchy of needs and encompasses recognition and respect

• Security

• Social

• Esteem

• Physiological

____ is the highest level on the hierarchy of needs and refers to realizing ones potential

• Security

• Self-Actualization

• Esteem

• Physiological

___ is the buying motive in which a person buy based on their feelings

• Emotional Motive

• Patronage Motive

• Rational Motive

• Money Motive