3.03 Target Markets

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment.

• resource.

• target group.

• market.

To buy a product, customers in a market must first

• locate the product in a store.

• learn the product’s features.

• make sure the product is on sale.

• be willing to buy the product.

A target market can be described as the

• sample of the market.

• group of customers the business seeks to attract.

• direction the market is headed.

• way a business draws its customers.

When examining a market, marketers primarily notice its

• records.

• leaders.

• categories.

• merchants.

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

• mass

• risky

• target

• industrial

The same person can be included in more than one

• religion.

• income level.

• generation.

• target market.

When using mass marketing, marketers seek to appeal to the __________ market.

• entire

• local

• loyal

• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production.

• market segmentation.

• mass marketing.

• demographic segmentation.

Market segmentation is about dividing the market into __________ groups.

• specific

• identical

• general

• age

When the total market is divided, one of its groups is called a market

• share.

• slice.

• segment.

• subdivision.