AIRBNB PESTLE ANALYSIS

PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental. True or false?

• True

• False

The PESTLE analysis can also be referred to as the....?

• Economic analysis

• PEST analysis

• SWOT analysis

• None of the above

PESTLE analysis is an analysis of the _______ environment

• internal

• external

• both

• neither

What is a positive impact of social factors, relating to AirBnb? (Choose the MOST appropriate one relating to AirBnB)

• Social media is good marketing for AIRBNB

• Products can be created to suit the needs of AirBnB customers

• AirBnB can now produce products in tune with people’s belief system

Technology is one of the reasons why AirBnB is such a big company now. True or false?

• True

• False