Unit 4 Review - SEM

A consumer’s family size is part of his or her

• Behaviors

• Demographics

• Psychographics

• Market segmentation

A consumer’s level of education and income are considered

• Behaviors

• Psychographics

• Geographics

• Demographics

After a company has identified and segmented its target market, the next step is to conduct

• Market research

• A marginal analysis

• Psychographics

• Diversity marketing

All of the following are intended purposes of differentiated marketing EXCEPT

• To create brand loyalists

• To increase sales

• To save advertisement costs

• To generate referrals

All of the following can be classified as psychographics EXCEPT

• World views

• Emotional state

• Personality

• Opinions

Companies who communicate to their ethnically diverse consumers in their native languages are adequately acknowledging their diversity.

• True

• False

Culture has little to no effect on a consumer’s purchasing decisions.

• True

• False

Demographics is the most difficult factor of differentiated marketing to determine.

• True

• False

Entertainment has been an important part of society throughout history.

• True

• False

espnW is a sports website targeted toward

• female tweens and teens

• male tweens and teens

• women over the age of 18

• men over the age of 18