MKG 0

Using an existing name on another type of product.

The set of products made by a company.

When products are used in films or TV

programmes

• Product placement

• Product endorsement

• Brand endorsement

• Brand placement

The ideas and beliefs about a brand.

• Brand awareness

• Brand image

• Brand loyalty

• Brand name

A famous person advertising a product is an example of [...].

The most important branch of a retail

chain

• Outsources

• Label

• Plant

• Flagship store

The difference between price and cost of

production

• Outsources

• Gross margin

• Produce under licence

• Flagship store

One person owns and controls the business

• Franchise

• Public limited company

• Partnership

• Sole trader

Two or more people own and manage the business

• Franchise

• Partnership

• Private limited company

• Public limited company

A large company where anybody can buy or sell its shares on the Stock Market

• Sole trader

• Franchise

• PLC

• Ltd