MKT410 Exit Quiz - Chapter 01

Quiz
•
Business
•
University
•
Hard
Geng Kapak
Used 118+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is marketing?
Marketing deal with selling and telling
Marketing is about selling and advertising
Marketing deals primarily with TV commercials
Marketing is a process of creating customer value
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In the final step of the five-step marketing model, companies _______________.
create customer value
reap the rewards of creating customer value
build strong customer relationship
work to understands consumers
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The basic concept underlying marketing is that of ___________.
customer needs
customer wants
customer demand
customer experience
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
__________ is the act of obtaining a desired object from someone by offering something in return.
Need
Want
Satisfaction
Exchange
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A brand's __________ involves the set of benefits or values it promises to deliver to consumers.
customer engagement
marketing management
value proposition
market segmentation
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The __________ concept holds that consumers will favor products that are available and affordable.
product
production
selling
marketing
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Customer relationship building blocks consist of __________.
price and promotion
product and place
social and product
value and satisfaction
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