MKT410 Exit Quiz - Chapter 01

MKT410 Exit Quiz - Chapter 01

University

10 Qs

quiz-placeholder

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MKT410 Exit Quiz - Chapter 01

MKT410 Exit Quiz - Chapter 01

Assessment

Quiz

Business

University

Hard

Created by

Geng Kapak

Used 118+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is marketing?

Marketing deal with selling and telling

Marketing is about selling and advertising

Marketing deals primarily with TV commercials

Marketing is a process of creating customer value

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In the final step of the five-step marketing model, companies _______________.

create customer value

reap the rewards of creating customer value

build strong customer relationship

work to understands consumers

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The basic concept underlying marketing is that of ___________.

customer needs

customer wants

customer demand

customer experience

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

​__________ is the act of obtaining a desired object from someone by offering something in return.

Need

Want

Satisfaction

Exchange

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A​ brand's __________ involves the set of benefits or values it promises to deliver to consumers.

customer engagement

marketing management

value proposition

market segmentation

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The​ __________ concept holds that consumers will favor products that are available and affordable.

product

production

selling

marketing

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Customer relationship building blocks consist of​ __________.

price and promotion

product and place

social and product

value and satisfaction

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