Rhetorical Appeals

"Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

• Ethos

• Logos

• Pathos

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

• Ethos

• Logos

• Pathos

"If you’re still unsure, please consider that my advanced degree and field work speak for themselves.

• Ethos

• Logos

• Pathos

"Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!"

• Ethos

• Logos

• Pathos

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

• Ethos

• Logos

• Pathos

They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy."

• Ethos

• Logos

• Pathos

"It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?"

• Ethos

• Logos

• Pathos

"My three decades of experience in public service make me the ideal candidate for your mayor.

• Ethos

• Logos

• Pathos

"Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!"

• Ethos

• Logos

• Pathos

"You don’t need to jump off a bridge to know that it’s a bad idea. Why then would you need to try drugs to know if they’re damaging? That’s plain nonsense."

• Ethos

• Logos

• Pathos