ethical advertising

Uses images like a cartoon character to transfer good feelings about the image to a product

• association

• hype

• claim

• must-have

Informs the consumer about how the product works

• informational

• claim

• hype

• humor

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Advertisers sometimes try to scare people into thinking that bad things will happen if you don't use their product.

• Fear

• Heartstrings

• Patriotism

• Repetition

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Advertisers exaggerate the effects of a product.

• Humour

• Hyperbole

• Promotions

• Celebrities

Tags

CCSS.RL.11-12.6

Favoring one side or issue over another

• Biased

• Stereotype

• Claim

• Facts

Tags

CCSS.RL.11-12.6

Uses strong feelings rather than facts and evidence to persuade.

• Emotional appeal

• Logical appeal

• Fear

• Biased

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

________ are rules of conduct among people.

• liability

• laws

• ethics

• tort

What is a legal document that allows people to state what medical treatment they want or do not want in the event they are unable to make decisions or communicate?

• battery

• advance directive

• slander

• Code of Ethics

the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

• Infringement

• Copyright

• Advertising Agency

• Logo