advertising 1

What persuasive technique is being used in this advertisement for the Samsung Galaxy?

• Alliteration

• Hyperbole

• Inclusive language

• Statistic

Tick which persuasive techniques are being used in this advertisement for Starbucks:

• Repetition

• Alliteration

• Hyperbole

• Second person pronoun

• Expert opinion

Which persuasive technique is being used here?

• Inclusive language

• Alliteration

• Anecdote

• Rhetorical question

Tick which persuasive techniques are being used in this advertisement for the charity organisation Save the Children:

• Repetition

• Alliteration

• Emotive language

• Second person pronoun

• Anecdote

What technique is being used in this ad, in which Michael Jordan promotes Nike Shoes?

• Celebrity Endorsement

• Emotional Appeal

• Testimonial

• Humor

What technique is being used in this ad, in which a satisfied customer explains the benefits of the newest tennis racket on the market.

• Celebrity Endorsement

• Emotional Appeal

• Testimonial

• Bandwagon

Define persuasive.

• The act of selling
• The act of changing someone's thoughts or behavior through arguing and reasoning.
• A Claim
• The author's viewpoint

This type of ad taps into a person's desire to be part of a group.

• cult development

• bandwagon advertising

• emotional appeal

• loaded language

Which is a synonym for persuasive?

• claim

• support

• selling

• convincing

A testimonial ad uses the endorsement of...

• a celebrity
• a celebrity, expert, or satisfied customer
• emotional
• a person who holds an oppsing viewpoint