Enterprise C3. A - Promotion

The message is...

• The features of the services

• The products and services

• How to get the message across to people e.g. TV, leaflets

• What the enterprise wants to say: product and features / benefit

B2B is an enterprise that sells its products to another

In the B2C market businesses sell to...

• Businesses

• Customers

• Consumers

• Target Market

Select 2 ways from the list below that a business can segment the market.

• B2C

• B2B

• Geographic

• Behavioural

What are the advantages of using loyalty incentives as a method of sales promotion? (select the correct answers)

• Encourage repeat purchases

• Retain customers

• Collect customer data

• Create better communication with customers

• Reach a large number of people

Which factors can determine which promotion an enterprise uses? (Select the correct answers)

• Size of the enterprise

• The Target Market

• The Product

• The Budget

Two advantages of going to an exhibition as a PR method are...

• Free publicity

• Meeting face to face with potential customers

• Reaches a national audience

• Exploring what competing businesses are doing

Two disadvantages of going to an exhibition as a PR method are...

• No control over the story

• It can be very expensive

• The wrong target market could attend

• Can be seen as a stunt

Two advantages of sponsorship as a PR method are...

• they can demonstrate products

• It increases visibility of the brand

• it's free publicity

• It can reach a wide audience

Two disadvantages of sponsorship as a PR method are...

• No control over the story

• negative feedback of the event could be transferred to the enterprise

• It's difficult to measure the sales that come from it.

• Competitors could also be there