Promoting the Product (Intro)

Which section includes a brief explanation as to why the plan is being produced and suggests what may be done with the information in the plan?

• Section VI: Budget

• Section III: Situational Analysis

• Section II: Purpose & Mission

• Section I: Executive Summary

Which of the following should NOT be included in Section III: Situational Analysis?

• Breakdown of specific tasks and assignments

• Analysis of product’s competitors

• Assessment of the company’s pricing and financial goals

• Explanation of the product or company

Which section provides a brief explanation as to why the plan is being produced?

• Section I: Executive Summary

• Section V: Strategies & Tactics

• Section IV: Goals & Objectives

• Section II: Purpose & Mission

Which section explains how goals and objectives are to be accomplished?

• Section I: Executive Summary

• Section IV: Goals & Objectives

• Section V: Strategies & Tactics

• Section VI: Budget

Implementation of a marketing plan requires all EXCEPT which of the following?

• A discussion among all those involved about how the plan will be carried out

• To identify the goals and objectives of the overall plan and introduce new products

• To notify those responsible for tasks and be sure expectations are made clear

• To evaluate the success of each task as it is completed and discuss possible improvements

Which of the following can be described as a popular form of product promotion that is used to attract specific types of customers?

• Price advertising

• Popular advertising

• Image advertising

• Product advertising

When introducing a new product, which promotional objective is used?

• Reminder promotion

• Persuasive promotion

• Informational promotion

• Institutional promotion

Which of the following is NOT a goal of product promotion?

• Make the calendar of events known

• Create customer interest

• Stimulate demand

• Build product awareness

Which of the following is NOT a stage of the product life cycle?

• Growth

• Decline

• Improvement

• Maturity

What do the letters in the AIDA model, an acronym to describe the common events needed for successful promotion, stand for?

• Attention, interest, desire, action

• Awareness, involvement, desire, action

• Attention, involvement, describe, action

• Awareness, inform, describe, action